Markets are calling me away.

January always leads you into thinking about holidays but it’s the advertising that calls me to action and is the real deal breaker for me. Adverts on TV, FB or email seem to flood you with ideas and tempt you to book a wee break. I don’t need much encouragement to be fair. January is a time when I would start to look at booking something. But we are still meeting family needs at the moment so immediate holidays are not on the cards, for obvious reasons.

When British Airways sent me an email about their January sale ( it’s still on btw) I always want to browse the delights on there as soon as possible. So I did, and within a reasonable amount of time I have identified a holiday to Mexico. We have already been to Mexico, it was one of the few places that we did not have any dramas, so you will appreciate the appeal of it. We looked at various options, but by far the best resort was Moon Palace. We enjoyed our visit there previously because there were about 20 restaurants to chose from and you can golf. The lion was sorted then! We organised the flights, our travel arrangements and our hotel, all inclusive for 6k. I have paid more for a holiday there with Thomas Cook so if you think BA are expensive, think again. That price included business class flights.

A dialogue with my lion throughout this dithering decision, meant I hovered over the ‘continue to payment’ button for about half an hour. We debated back and forth about this holiday, but in the end a quick shift onto the Jet 2 site revealed a two week stint, albeit with only bed and breakfast included, to Spain was £1200. Now when you are retired on limited income, and with a big holiday to Australia already planned, my sensible head did come into action. We had been to Spain last year but it has everything we need; heat, food, wine. What was not to like with that deal? So there I was , flicking between the two pages before making the big but sensible decision to take the Jet 2 trip, and that is it booked, decision made.

I flicked onto the BA site again still tempted by their wares, wishing we could go stateside or take the trip to Mexico but remembering there is plenty time. We can always go another time, maybe next year. That is the problem with this kind of marketing, good customer service and enticing you in with a range of deliverable delights. You get seduced into random action. I know I like my brands, but we have had tip top service from BA so my loyalty is guaranteed to an extent, because I know if things go wrong they fix it.

And another reminder of just how powerful these marketing strategies are. The next morning, because it was clear big brother was watching me, I received a letter from BA. It was notification that we had not maintained our tier points (we should have booked Mexico) and were being down graded from silver to bronze status. Shock and horror.

Now it is the maintenance of this silver status that takes me right to the BA site to buy my holiday, so this subtle marketing strategy works for them, on me anyway. I don’t want to lose it, but in all honestly all it does is give you permission to choose your seat ahead of everyone else. Not that much when it comes down to it. When you are that loyal and there are incentives like tier points, it doesn’t take much to tempt you back, or hook you into other purchases. But you never forget you have a choice, so on this occasion BA lost out, mainly because we had already booked a big holiday for next year and finances are not limitless.

If you are thinking of booking a holiday try BA or Jet2 both very good quality for the prices they set. Jet 2 have not yet been tested with any of our dramas yet, but I’m sure there’s time…………………

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